You don’t have to be extreme to belong outside.
I share trail journals, long-term gear reviews, honest conversations, and sustainable marketing support for outdoor brands — all shaped by my lived experience, not intensity.
This space is for you if…
- You want to thru-hike but at your own pace.
- You’d rather section hike than feel pressured to thru-hike.
- You want to travel but slowly.
- You care more about enjoying your life than how it appears on Instagram.
- You’re tired of weight weenies, algorithm pressure, and “always outside” energy.
- You want your outdoor life to support your nervous system — not stress it.
- You run (or work for) a lean outdoor brand and want marketing that feels aligned, not loud.
17 Years and Counting
I’ve been in the outdoor industry since 2009. My first job? Ski Instructor:
I hiked the Appalachian Trail slowly, and longer than most people do.
I tried full-time vanlife and learned it doesn’t have to be all-or-nothing to count.
I live with chronic illness and had to learn how to find ways to participate outdoors without destroying my body.
I work with outdoor brands without bro marketing, pressure tactics, or false urgency.
I don't really do off seasons — but I go my own pace.
Read
Trail journals, realistic gear reviews, and practical guides for doing things your way.
For outdoor brands who care about long-term growth more than loud marketing.
I work best with lean teams who want clear strategy and honest execution.
