I help lean outdoor brands build sustainable marketing systems that don’t burn out their team.
I’ve worked as both a strategist, sponsored athlete, and a creator in the outdoor industry — building email marketing systems, SEO strategy, editorial systems, UGC, gear reviews, and messaging that compounds over time.
I translate lived outdoor experience into marketing that actually resonates.
What I Do
I partner with small and mid-sized outdoor brands who want:
- Clear marketing priorities
- Sustainable content systems
- Email strategies that build retention
- SEO that compounds instead of chasing algorithms
- Messaging that reflects real outdoor culture, not performance
I love both strategy and execution. I can build the roadmap, implement the systems, or support your internal team in making it all sustainable.
Why Brands Trust Me
8 years in freelance digital marketing
17 years working with outdoor brands
10+ outdoor orgs supported
Built long-term email and SEO systems doubling open rates, quadrupling revenue, and tripling traffic.
Host of The Guidebook Podcast with 90+ episodes featuring thruhikers, vanlifers, outdoor founders, creatives, and entrepreneurs.
I work best with lean teams who value steady growth, long-term trust, and marketing that fits their capacity.
If you’re looking for aggressive funnels or pressure tactics, I’m probably not your person. If you want systems that last, we’ll get along well.
I’ve Lived the Lifestyle I Help Brands Market
Before I ever built marketing systems for outdoor companies, I lived the life those brands speak to.
I thru-hiked the Appalachian Trail slowly, and longer than most people do.
I lived in a van.
I rock climbed across the U.S.
I moved across the country twice.
I built a freelance career specifically so I could keep going.
Those experiences didn’t make me an extreme hardo. They made me attentive.
I know what being outdoorsy actually means. How it feels. The logistics. The discomfort. The joy and exhilaration.
Packing your fears. Living your dreams. And making it happen when you’re living a holistic life.
I understand post-trail “depression” after a long trail.
I understand gear that works for month five, not just day one.
I understand that outdoor culture isn’t just aesthetics — it’s function, benefits, identity, nervous systems, finances, bodies, and seasons.
That perspective shapes how I approach marketing.
I’ve been the audience.
I’ve been the writer.
I’ve been the strategist.
I’ve been the founder juggling capacity and ambition at the same time.
Bodies change. Energy fluctuates. Life shifts.
Marketing systems should be built for that.
The systems I build are designed to support real teams with real constraints and real customers.
Not hypothetical growth curves and go to market goals that aren’t based on real data.
Right Now
After 5 years straight of living nomadically — never staying anywhere more than a year — I’m rooted.
I got engaged last year. My fiancé and I bought a house in Massachusetts.
We live with our two sassy cats and one very opinionated dog.
I’m in a rebuild season.
Four weeks ago, after finally feeling strong again from two years of working through insulin resistance, BVD, and PCOS, I sprained my ACL.
I’m missing most of ski season.
I won’t get to rollerskate or go backpacking this summer.
It sucks. But I’m honestly super lucky that it was “only a sprain.”
And I’m rebuilding. Again.
That reality doesn’t define me but it does inform how I move through the world.
Patiently. Sustainably. Without pretending life only works under ideal conditions.
That’s how I approach my work, too.
If You’re a Brand
If you run (or work for) a lean outdoor brand and want marketing that’s manageable and effective.
If You’re a Reader
If you found me through trail journals, long-term gear reviews, or conversations about building a life outdoors.
